The Independent ran a survey back in January, asking people about the fad diets that they had tried.

The average person, the survey revealed tries on average 2 fad diets per year, some admitting to trying 126 in their lifetime.

Before we dive into that bombshell, what is a fad diet?

Mr Google tells us that –

“A fad diet is a diet that is popular for a time, similar to fads in fashion, without being a standard dietary recommendation, and often promising unreasonably fast weight loss or nonsensical health improvements.”

We have been in the fitness industry for 18 years and have seen ‘fads’ come and go. Whether they be the inner thigh home toner or the apple cider vinegar gummies, the fads for us all have a recurring outcome.

They do not work.

The snake oil salesman with his incredible before and after shots, the pseudoscience and the celebrity endorsement unfortunately lure many a willing victim into its guaranteed results programmes.

So why do people fall for it all again and again?

I mean after the 125th diet with no results, you would assume that you might register, this is not working!

People want a quick fix, and they don’t really want to change their lifestyle and lose the things that they enjoy.

As W.C Fields said. “I Cook with Wine. Sometimes I Even Add It to The Food.”

We all love to eat and drink, TRUTH included.

Unfortunately, when we eat more calories than we burn we put weight on. If we are overweight then we have to consume less than we burn for a prolonged period of time to get to our target weight

>> Sorry to break this to you, but it’s true.

So if you truly want to lose weight and keep it that way. You must remove fad, quick fix and fast results from your mindset and begin to think more about long term and sustainable. As we get older this is even more important, as drastic diets and swings in body weight can lead to much more dangerous health implications.

Get the results once and keep them forever!

Speak soon

Cameron, Tony and the TRUTH team