Sorry to do this…

Tony and I have been banging the drum for a healthier UK for many years now.

The obesity epidemic is one that we have both studied since 2003; Tony even wrote his dissertation on its impact to our country and his proposal for turning the tide.

With the Covid – 19 pandemic in its 10th month in the UK, reading some of the stats online again highlighted the health implication of having a BMI (body mass index) of 30 >.

The Intensive Care National Audit and Research Centre in the UK reported that 31.4% of all critically ill patients admitted with COVID-19 had a BMI >30kg and that high BMI was strongly associated with COVID-19 related deaths (1- see references below)

We know as health experts that a body within the 30 > category is one that struggles.

It struggles to recover, it struggles to move freely, pain-free and without getting out of breath, so it is no surprise that it has trouble dealing with Covid 19 or any other infection for that matter.

But this isn’t the worse part!

Nowhere near it.

In the UK, 9.7 % and 20.2% of children aged four-to-five years and 10-11 years were classified as obese or severely obese in 2018/19 based on data from the National Child Measurement Programme (NCMP). Compared to 2009/10 NCMP data, this represents an overall increasing trend.

10% of 4 and 5-year-olds!!

And 20 % of 10-11-year-olds!


Health status in early life sets the trajectory into adult life. Maintaining healthy body weight is important to protect against comorbidities (secondary issues) associated with obesity such as hypertension, hyperlipidaemia, type 2 diabetes, musculoskeletal pain and poor mental health.

It has been suggested that children who are obese are five times more likely to become obese as an adult. Consequently, obesity places a considerable economic cost on healthcare systems; therefore, efforts to reduce this preventable burden are essential.

To be blunt, in our experience, it starts at home.

This is a broad subject; it is complex and evokes emotion in us as parents, us included.

We are 100% sure that some of you won’t want to hear it, but you have to.

It’s something that will not go away. It is our responsibility as a country to grow towards a healthier outcome.

It can start with a walk,

Reading a book on healthy food,

Joining a running club,

We all have to start somewhere.

We are passionate about helping business leaders, their teams and their families to be healthier, more resilient and strong, the more we can do to help the better;

Those who know us understand that nothing is ever too much when helping people towards a healthier lifestyle. We get that it’s not all chicken and broccoli, healthy sleep, and no stress. It’s about striking the balance of health, family, business and life in general, which we appreciate can be tough when you’re spinning so many plates at once.

Speak soon